We help you navigate the complex, nuanced and fast moving Vietnamese consumer landscape
We are a full-service market research consultancy specializing in providing actionable consumer insights for clients looking to grow their business in Vietnam. We conduct both traditional market research, as well as online / mobile research.
Our mission is to help businesses make sensible, timely, and accurate decisions that lead to sustainable growth in the fast-changing Vietnamese landscape.
We are a group of highly experienced market research consultants with a strong background in market research, brands and marketing.
Mindful Research,
Better Insight
Who we work with
Whether you looking for local field partners, or a full service research partner, we are here to help you.
The typical profile of partners we work with:
DATA COLLECTION - FIELD SUPPORT
RESEARCH AGENCIES BASED OUTSIDE OF VIETNAM WHO ARE LOOKING FOR FEET ON THE GROUND IN VIETNAM TO PROVIDE DATA COLLECTION, MODERATION OR LOCAL INSIGHT.
VIETNAM MARKET EXPLORATION
INTERNATIONAL BUSINESSES LOOKING TO EXPAND INTO THE VIETNAM MARKET LOOKING FOR A BASELINE UNDERSTANDING OF VIETNAMESE CONSUMERS AND THEIR BEHAVIOR
VIETNAMESE ESTABLISHED COMPANIES
VIETNAMESE COMPANIES THAT ARE LOOKING TO SHIFT TOWARDS MORE CONSUMER CENTRIC GROWTH AND NEED CONSUMER INSIGHT TO INFORM THEIR MARKETING STRATEGIES
Our Offer
A snapshot of our offer
01
02
Market Sizing
Store Audits
We specialize in market sizing and incidence research. Our team conducts comprehensive studies to determine the size and potential of your target market. We provide valuable insights that help you make informed business decisions.
Our store and outlet audits provide detailed assessments of your retail locations. We evaluate factors such as store layout, product placement, and customer experience. Improve your operations and drive sales with our actionable recommendations.
03
Catchment Research
Understanding your catchment area is crucial for business success. Our catchment research services analyze the demographics, consumer behavior, and competition in your target area. Gain a competitive edge by leveraging our insights.
05
Usage & Attitudes (U&A) research
Usage and attitudinal research that will give you a comprehensive understanding of your target audience. With our years of experience in this area, we have developed proven methodologies that provide valuable insights into consumer behavior.
07
Consumer Immersions
Let us facilitate your immersions into the Vietnamese market. From recruitment to moderation, to translation and site checks, we are your first point for seeing the market up front and personal.
09
Ethnographic research
We are trained observers and are ready to observe your target consumer to unlock new insight.
04
Product Testing
Ensure the success of your products or concepts with our rigorous testing methodologies. We conduct comprehensive product and concept testing to gather feedback from your target audience. Make data-driven decisions and launch with confidence.
06
Brand Tracking Research
We provide innovative methodologies using a mix of both traditional and online approaches, that allow you to track brand performance in a cost-effective manner, whilst still maintaining quality.
08
Needs & Motivation exploration research
Using qualitative research to unlock deeper motivations that impact and drive consumer decision making. Our team is highly experienced at monitoring and capturing nuanced changes in consumer motivations.
10
Workshop Facilitation
Have a business planning meeting coming up? Let us build and facilitate workshops that bring in insight from consumers.
Some of our clients
