Who are we?
Matthew Erickson
Director
Diep Duong Nhi
Head of Insight
Hailing from Central Vietnam, Nhi has been working in market research, and research related roles for over 10 years across multiple organizations.
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Nhi began her research career at Kantar TNS in a quantitative research role. Nhi then transitioned into a research role for Masan, a leading fast moving consumer goods company in Vietnam.
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Nhi has also worked in an insight role for Amway, and in a Marketplace Manager role for GoJek. Nhi's diverse work background has helped craft her sharp and strategic thinking.
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Nhi is passionate about providing clients with high level analysis and actionable recommendations. Nhi speaks English fluently and holds a degree in Statistics from the University of Economics, HCMC.
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Originally from Australia, Matthew has been living, working and learning in Vietnam for the past 16 years.
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Matthew received his formal training in market research through his 7 years working at Kantar TNS where he worked across both Quantitative and Qualitative methodologies.
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Matthew then moved into the alcohol industry for 4 years working in a consumer planning and marketing role for a global drinks company.
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More recently, Matthew has applied his trade to online research, working for a leading mobile panel company in Vietnam.
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Matthew is passionate about looking deeper into the numbers in order to extract deeper insight and more meaning. Fluent in Vietnamese, Matthew brings another layer of insight into his work.
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